The recording industry and Apathy’s place in it are frequently visited on Baptism. He adds his own personal take to the ongoing “Hip Hop is dead” debate and constantly addresses the seemingly endless delays during his time at Atlantic Records. The Alien Tongue lashes out at his label for allowing his album to remain in limbo for so long, and, as he believes, mishandling an under-appreciated roster of talented Hip Hop artists. “They just put out Lupe, they sleeping on Saigon/Barely gave Little Brother love, f*@k it – I’m gone,” he raps on “Speak Ya Clout.” More venom is spewed on “F*@k You.” Though trumpets set a very upbeat tone, radio station program directors, copy cats, gossipers and sh*t-talkers of all kinds are verbally abused. |
